Due to the ongoing Coronavirus pandemic, the Indian smartphone market has witnessed a severe down rate in Q2 of 2020. As per the latest market analysis report conducted by Canalys, the market has gone down by 48 percent. In Q2 2020, the total shipment of smartphones in India fell by 48 percent.
All most all the smartphone manufacturers and sellers in India are now going through a hard situation. The manufacturing rate has gone down, and vendors are facing low supply issues due to the ongoing lockdown and halt in the production process. While online sellers are somehow selling the smartphones, offline sellers are facing problems in this.
While Xiaomi is still dominating the Indian smartphone market with 32 percent of total market share, Vivo is in the second position. During Q2 2020, around 5.3 million smartphone units were shipped by Xiaomi, where for Vivo, it was 3.7 million units. Well, Vivo has managed to increase its market share. In Q1 of 2020, Vivo’s market share was 19.9 percent, but in Q2 it was 21.3 percent.
With 2.9 million units shipped, Samsung stands at third position. The company has witnessed a down in the export rate due to the shutdown of its largest manufacturing plant during Q2.
Oppo has performed better than Realme and stands at fourth position and has shipped 2.2 million smartphone units. In the fifth place, Realme is struggling to have a hold on the Indian smartphone markets. The company has shipped 1.7 million units during Q2.
The COVID-19 lockdown has greatly impacted the local production work. Following this, smartphone producers like Oppo and Xiaomi imported devices to keep up with the demand. When the market opened, the vendors saw a sudden increase in sales. But on the other hand, the production units faced issues like shortage of workforce due to the new regulations for the manufacturing sector. That leads to lower production.
Right now, India is dealing with floods in Eastern India and conflict with China. It seems that Chinese vendors will suffer due to this. Besides, India’s Prime Minister Narendra Modi’s new initiatives, “Atmanirbhar,” have also motivated the Indian smartphone buyers to go for Indian products. However, to deal with such a situation the vendors are now promoting Made In India message across the consumers.
Apple’s shipment went down only by 20 percent in Q2 2020. Well, Apple is taking some major steps to diversify the supply chain, and Wistron and Foxconn, the two major partners of Apple, are now planning to increase their investment.
As per Madhumita Chaudhary, Canalys Analyst, the recent announcement made by Jio regarding the deployment of 5G in India can help the vendors to overcome the situation.